Virgin Media Incorporated (VMED) – Bonds a LifeSaver or an Anchor?

Virgin Media participated in buying bonds Monday, January 11th, before the interests on the bonds got too high. Many businesses are noticing that the interest rates won’t be getting any lower, so buying now is the best chance to get a bond before the interest rates sky rocket. However, just because interest rates are “low” at the moment shouldn’t convince companies to buy solely on that fact. Virgin Media is about $9, 703 million in debt, and purchasing bonds now increased their debt up to $20 billion. With an income of $803 million this is hardly enough to pay off their debt with an added $11 million in bonds. The company has been struggling for eight quarters now, and continues to struggle during this quarter. The bonds Virgin Media Inc. purchased can only help it or severely hurt it.

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